اتخاذ القرار الصحيح يرتبط بتوافر المعلومة الصحيحة

 
اتخاذ القرارات الصحيحة مرتبط بتوافر المعلومات الصحيحة
تعد أبحاث السوق إحدى الأدوات المهمة جدًا التي تحتاجها لتقييم وتحليل والتحقق من كفاءة عملك وفرص نجاحه.
ترجع اهمية ابحاث السوق الي كونها عنصر اساسي في توفير المعلومات التي تدعم اتخاذ القرارات المتعلقة ببدء وتشغيل والتحكم في العمل كما انها تساعد علي:
• اكتشاف ما إذا كان هناك طلب على منتجك / خدمتك
• تحليل وفهم منافسيك ، نقاط قوتهم ، نقاط ضعفهم ، حصتهم في السوق
• تحديد المشاكل التي قد تواجهك اثناء العمل
• الحصول على المعلومات اللازمة لاجراء تحليل نقاط قوتك ونقاط ضعفك والمخاطر والفرص المحتملة (SWOT Analysis)
• اكتشاف كيف تبدأ عملك وتديره وتتحكم فيه
• الحصول على المعلومات التي تمكنك من وضع خطة عمل متكاملة.
طرق القيام بابحاث السوق
اللجوء الي الشركات المتخصصة في القيام بابحاث السوق
يمكنك أن تطلب من إحدى الشركات ذات الخبرة في هذا المجال إجراء بحث لك وتقديم المعلومات التي تحتاجها
استخدام الانترنت (Online Research):
 هناك العديد من طرق وادوات بحث السوق عبر الإنترنت ومن اشهرها اداة google keyword planner ، و اداة  Facebook insights ، كما يمكن ايضا الانضمام إلى مجموعات السوشيال ميديا التي يتواجد بها العملاء علي لينكدان وفيس بوك وانستجرام.
المعاينات الميدانية:
تعد زيارة مواقع منافسيك طريقة رائعة للحصول على المعلومات المطلوبة حول كل من العملاء والمنافسين.
المقابلات الشخصية:
يعد الاجتماع الفردي طريقة فعالة للحصول على آراء وتعليقات حول السوق المستهدف.

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